Pengaruh Beauty Vlogger Terhadap Perilaku Konsumtif Siswa Di SMP Negeri 3 Kabanjahe Tahun 2023
DOI:
https://doi.org/10.51903/bersatu.v2i2.644Keywords:
Beauty Vlogger, Consumer BehaviorAbstract
This research aims to determine the influence of beauty vloggers on the consumer behavior of students at SMP Negeri 3 Kabanjahe. The formulation of the problem in this research is what influence beauty vloggers have on the consumer behavior of students at SMP Negeri 3 Kabanjahe. This research uses quantitative research methods with a survey approach. The sample in this study consisted of 100 students who had the criteria of having watched beauty vlogger vlogs or beauty tutorials. The data collection tool in this research uses instruments in the form of questionnaires, namely the beauty vlogger questionnaire and the consumer behavior questionnaire. The results of the research show that there is an influence of beauty vloggers on the consumer behavior of students at SMP Negeri 3 Kabanjahe.
References
Gustiara, R., Okatini, M., & Jumhur, A. A. (2019). Effect of Beauty Vlogger Testimonial (Review) on Consumer Interest (Viewers) on Cosmetic Products. Jurnal of Business Studies, 5(2), 149– 156. https://doi.org/http://dx.doi.org/10.32497/jobs.v5i2.1715
Ajzen, I., & Fishbein, M. (2001). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall.
Apriliani, D., Arimbawa, I. G., & Wulandari, A. (2020). How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya). Quantitative Economics and Management Studies, 1(1), 33–43. https://doi.org/10.35877/454ri.qems1175 Argyris,
Y. A., Muqaddam, A., & Miller, S. (2020). The effects of the visual presentation of an Influencer‘s Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience. Journal of Retailing and Consumer Services, 59(1), 20–38. https://doi.org/10.1016/j.jretconser.2020.102347
Nasuha, W. (2020). Tasya Farasya Hingga Abel Cantika, Ini Penghasilan Bulanan Beauty Vlogger Terhits di Indonesia, Nominalnya Fantastis! Retrieved January 4, 2020, from https://herstory.co.id/read2392/tasya-farasya-hingga-abel-cantika-ini-penghasilan-bulananbeauty-vlogger-terhits-di-indonesia-nominalnya-fantastis
Pick, M. (2020). Psychological ownership in social media influencer marketing. European Business Review, 33(1), 111–127. https://doi.org/10.1108/EBR-08-2019-0165
Purnamaningsih, P., & Rizkalla, N. (2020). The Role of Parasocial Interaction on Consumers‘ Intention to Purchase Beauty Products. Journal of Retailing and Consumer Services, 6(12), 13– 27. Retrieved from https://ssrn.com/abstract=3701912
Putri, I. T., & Astuti, R. D. (2019). Comparative analysis of youtuber and celebgram in developing consumer brand perceptions and intentions to buy luxury brand cosmetics. ASEAN Marketing Journal, 11(2). Retrieved from http://journal.ui.ac.id/index.php/amj
Rahmi, Y., Sekarasih, L., & Sjabadhyni, B. (2017). The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention. Makara Human Behavior Studies in Asia, 21(1), 13. https://doi.org/10.7454/mssh.v21i1.3496
Ramadanty, S., Muqarrabin, A. M., Nita, W. A., & Syafganti, I. (2020). Examining the effect of persuasive message of beauty vloggers on information acceptance of ewom and purchase intention: The study of consumers of beauty products in Jabodetabek, Indonesia. Pertanika Journal of Social Sciences and Humanities, 28(2), 763–775.
Razak, N. I. A., & Zulkifly, M. I. (2020). The impacts of food vlog attributes on para-social interaction and customers‘ response behaviours. Journal of Tourism, Hospitality and Culinary Arts, 12(1), 435–445. Retrieved from https://www.jthca.org/ Reinikainen,
H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020). ‗You really are a great big sister‘–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management, 36(3–4), 279–298. https://doi.org/10.1080/0267257X.2019.1708781
Safira, A., Putri, D. W., & Wattimena, G. H. (2019). Self presentation beauty influencer Abel Cantika via Youtube. Profetik Jurnal Komunikasi, 12(1), 30–45. https://doi.org/https://doi.org/10.14421/pjk.v12i1.1583
