PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN
DOI:
https://doi.org/10.51903/manajemen.v2i2.181Kata Kunci:
corporate identity, visual logo, brand image, media implementation designAbstrak
Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.
Referensi
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[12] https://wartaekonomi.co.id/read193618/berebut-manisnya-industri-minuman-teh-dalam-kemasan. Diakses 31 Oktober 2022.
[13] https://ekonomi.bisnis.com/read/20191009/12/1157159/industri-mamin-bisnis-teh-dalam-kemasan-makin-moncer. Diakses 31 Oktober 2022.
[2] Basuki. Sulistyo. Metode Penelitian. Jakarta: Penaku. 2010.
[3] Ferrinadewi. Erna. Merek & Psikologi Konsumen: Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu. 2009.
[4] Kartajaya,.Hermawan. Marketing In Venus. Jakarta: Gramedia. 2007.
[5] Kotler. Philip. ManajemenPemasaran. Edisi 12, Jilid 1. Jakarta:Indeks-Prentice Hall. 2007.
[6] Kotler. Philip dan Kevin Lane Keller. Manajemen Pemasaran Jilid 1, Edisi ke 13. Terjemahan Bob Sabran. Jakarta: Erlangga. 2009.
[7] Napoles. Veronica. Corporate Identity Design. Van Nostrand Reinhold, New York. 1988.
[8] Rangkuti. Freddy. The Power Of Brands. Jakarta: Erlangga. 2008.
[9] Rustan. S. Mendesain logo. Jakarta: Gramedia Pustaka Utama. 2009.
[10] Sugiyono. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta. 2008.
[11] Tjiptono. Fandy. Strategi Bisnis Pemasaran. Yogyakarta: Andi. 2011.
[12] https://wartaekonomi.co.id/read193618/berebut-manisnya-industri-minuman-teh-dalam-kemasan. Diakses 31 Oktober 2022.
[13] https://ekonomi.bisnis.com/read/20191009/12/1157159/industri-mamin-bisnis-teh-dalam-kemasan-makin-moncer. Diakses 31 Oktober 2022.
Unduhan
Diterbitkan
2022-10-30
Cara Mengutip
Santi Widiastuti, Jennie Kusumaningrum, & Lies handrijaningsih. (2022). PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN. MANAJEMEN, 2(2), 150–159. https://doi.org/10.51903/manajemen.v2i2.181
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