ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO
DOI:
https://doi.org/10.51903/manajemen.v2i2.176Keywords:
Service Quality, Promotion, Purchase Decision.Abstract
This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.
References
[2] Arianto, N. (2018). Pengaruh Kualitas Produk Dan Kelengkapan Produk Terhadap Keputusan Pembelian Produk Salt N Pepper Pada Pt Mitra Busana Sentosa Bintaro. Jurnal KREATIF: Pemasaran, Sumberdaya Manusia dan Keuangan, Vol. 6, No. 2.
[3] Aris Jatmika Diyatma, 2017, Pengaruh Promosi Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Produk Saka Bistro, Joutnal of Management : Vol.4, No.1 April 2017, Fakultas Ekonomi & Bisnis, Universitas Telkom.
[4] Daryanto. (2016). Media Pembelajaran. Yogyakarta: Gava Media
[5] Gitosudarmo, .2012. Manajemen Pemasaran Edisi Pertama. Yogyakarta : BPFE.
[6] Hermawan, A. 2012. Komunikasi Pemasaran. Jakarta: Erlangga
[7] Tjiptono, F.2017. Strategi Pemasaran. Yogyakarta: Penerbit Andi.
[8] Tjiptono. 2019. Strategi Pemasaran Prinsip & Penerapan. Edisi 1. Yogyakarta. Andy.
[9] Kasmir. 2017. Customer Service Excellent: Teori dan Praktik. PT Raja Grafindo Persada: Jakarta.
[10] Sunyoto. 2017. Dasar-Dasar Manajemen Pemasaran. Jakarta: PT Buku Seru.
[11] Kotler, Philip. 2016. Manajemen Pemasaran. Analisis, Perencanaan, Implementasi dan Pengendalian. Jilid 2. Jakarta: Erlangga.
[12] Kotler dan Keller. 2018. Manajemen pemasaran. Jilid I. edisi ke 13 jakarta: Erlangga.
[13] Sugiyono. 2017. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
.png)
