Pengaruh Variasi Menu, Harga, dan Suasana Tempat terhadap Kepuasan Konsumen pada Usaha Ayam Penyet Simbok Djogja

Merli Mai Damayanti; Hanny Mellyana Putri; Muhammad Ghifari Fauzan Faridz; Siti Aliya; Siti Salma Nushrotillah; Muhammad Gusfi Ardiansyah

doi:10.51903/jgcd5c78

Authors

Merli Mai Damayanti Universitas Djuanda Bogor
Hanny Mellyana Putri Universitas Djuanda Bogor
Muhammad Ghifari Fauzan Faridz Universitas Djuanda Bogor
Siti Aliya Universitas Djuanda Bogor
Siti Salma Nushrotillah Universitas Djuanda Bogor
Muhammad Gusfi Ardiansyah Universitas Djuanda Bogor

DOI:

https://doi.org/10.51903/jgcd5c78

Keywords:

Customer satisfaction, Menu variety, Price, Dining atmosphere, Culinary business, Ayam Penyet Simbok Djogja

Abstract

This study analyzes the effect of menu variety, pricing, and dining atmosphere on customer satisfaction at Ayam Penyet Simbok Djogja. A quantitative approach was applied using questionnaires distributed to 50 respondents in Ciawi. The results show that menu variety and fair pricing significantly influence customer satisfaction, while dining atmosphere has no direct effect. Consumers are more satisfied when offered diverse menus that match their preferences and prices considered reasonable. Although atmosphere is not a main factor, cleanliness and comfort still support a positive dining experience. These findings provide useful insights for culinary businesses in designing menus, setting prices, and maintaining a pleasant environment to improve customer satisfaction.

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