PERANCANGAN IDENTITAS VISUAL SEBAGAI MEDIA BRANDING WARMINDO SIDOMULYO MENGGUNAKAN METODE DESIGN THINKING
DOI:
https://doi.org/10.51903/informatika.v6i2.1985Keywords:
Logo design, visual identity, branding, promotion, design thinkingAbstract
This study discusses logo design as a visual identity and promotional medium for Warmindo Sidomulyo. The problem lies in the absence of a consistent visual identity that can represent the character of the business, resulting in less effective promotional activities and brand recognition. This study aims to develop a logo design that strengthens the business image and supports the promotional needs of Warmindo Sidomulyo. The Design Thinking approach is applied to create a visual design that suits the business character and target audience. The resulting logo adopts a minimalist and modern concept combined with distinctive Warmindo visual elements and is applied to various print and digital promotional media. The design creates a more professional, recognizable, and visually appealing identity. The study concludes that logo design can help build a stronger brand image and enhance the visual value of Warmindo Sidomulyo as a micro culinary business.
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