PENGEMBANGAN APLIKASI DIGITAL PROMOSI PRODUK LOKAL DESA LOKO RY BERBASIS MOBILE
DOI:
https://doi.org/10.51903/informatika.v6i2.1957Keywords:
Aplikasi Mobile, Promosi Digital, Produk Lokal, UMKM, Desa Loko Ry, Cross-Platform, WaterfallAbstract
Loko Ry Village, Tana Righu District, West Sumba Regency has the potential for local products such as stone crafts and other MSME products. However, promotion is still conventional and limited. This research aims to develop a mobile-based digital application for the promotion of local products using the R&D method and Waterfall model. The application was developed with Flutter (cross-platform Android & iOS) with digital catalog features, MSME profiles, ordering, location map integration, and WhatsApp integration. The test was carried out with Black-box Testing and User Acceptance Test (UAT) using the System Usability Scale (SUS). UAT involved 32 respondents (15 stone MSME actors, 12 general consumers, 3 village admins, 2 KKN companion students). The results of the Black-box showed that 100% of the functions were running as expected. The results of SUS obtained an average score of 82.3 which is included in the Good category with details of score distribution attached. The results showed a significant increase: the number of potential consumers from an average of 15 people/month to 25 people/month, the number of orders from 12 orders/month to 20 orders/month, and the range of information from a radius of <15 km (only Loko Ry Village and its surroundings) to 3 sub-districts around West Sumba Regency plus 2 neighboring districts. This application is expected to be able to be a solution for digitizing village MSMEs, making it easier for consumers to find and order local products, and becoming an effective and efficient promotional medium to encourage digital economic growth at the rural level.
References
[1] Amin, & Taufiqurahman. (2023). Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Produk Pada Aplikasi Tik Tok Shop.
[2] Afiz, A. (2025). Starategi Pemasaran Digital Dan Penggembanggan Aplikasi Atau Media.
[3] Adriana, R. (2025). Pemberdayaan Ekonomi Lokal: Strategis Penggembanggan Produk Uggulan Daerah Berbasis Kearifan Lokal Dan Transformasi
[4] Borg. W.R.,& Gall, M.D.(2025). Educational Research: An Introdution (7thed.). New York: Longman.
[5] Hadijah, S. (2025). Manajemen Pemasaran Terpadu: Analisis Produk Konsumen, Dan Strategis Penggembanggan Pasar Di Era Digital.
[6] Laudon, K. C., & Laudon, J.P. (2023. Management Information Managing the Digital Firm (14 th ed) Pearson.
[7] Lasut, et. al (2025) Pengembangan Aplikasih Mobile Katalog Produk Digital UMKM Bengkulu Utara.
[8] Mutiara, M.H. (2025). Stategis Cara Penggunaan Aplikasi Digital Eletronik Di Era Dunia Nyata.
[9] O’Brien, J.A., & Marakas, G.M. (2020). Management Information System (10 th ed.). McGraw-Hill.
[10] Pramono, P., & Muhammad, N.F. (2025). Sistem Information Akuntansi. Lingga Jaya.
[11] Putama, D. Gita, et al. (2023). Penggembanggan Aplikasi Pencarian Artikel Ilmiah Berbasis Mobile. Technomedia,1 (2), 135-150.
[12] Pramono Dan Muhammad. (2025). Prototype Aplikasuh Mobiel Smart Kuliner Untuk Promosi dan Edukasih Produk UMKM Kuliner.
[13] Suci, M. Peran Norma Subyektif dan Motivasi Penguasa Pada Keputusan Pembiayaan Utang UMKM.
[14] Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitati, dan R&D. Edisi Ke2. Bandung: Penerbit Alfabeta.
[15] Saputra. A, (2025). Metodologi Penelitian Penggembanggan: Teori Dan Aplikasi Model Research and Development (R&D) Untuk Inovasi Produk.
[16] Wibawo, A.Y, (2025. Komunikasih Pemasaran Terpadu: Konsep, Strategis, Dan Implementasih.
[17] Yani. S.H., Khairullah, & Seno, N.A. (2023). Aplikasi Mobile Pemasaran Hasil UMKM Berbasis Android Pada Desa Sumber Agung Bengkulu Utara. Journal
.png)
