PENGEMBANGAN VIDEO PROMOSI DALAM UPAYA MENINGKATKAN BRAND AWARENESS(STUDI KASUS: ANISFA DIGITAL PRINTING)
DOI:
https://doi.org/10.51903/informatika.v6i2.1953Keywords:
promotional video , Brand Awareness, digital printing; visual communication; social mediaAbstract
This study aims to develop a short promotional video for Anisfa Digital Printing as a visual communication medium to strengthen brand awareness. The research adopts a qualitative descriptive and practice-led design approach using the Double Diamond stages: Discover, Define, Develop, and Deliver. Data are obtained through observation of existing promotional media, semi-structured interviews with internal informants and customers, documentation, and literature review. The design output is a vertical 9:16 promotional video in MP4 format, 1080 × 1920 pixels, with a duration of 45–60 seconds. The creative concept combines cinematic documentation, soft-selling narration, service information, production process, proof of print quality, brand identity, and a clear call to action. Brand awareness is operationalized through brand recognition and brand recall indicators. The manuscript also provides a storyboard, production specifications, expert-validation instrument, audience-response questionnaire, and post-publication analytics table. The final effectiveness claim must be completed using actual validation and audience data after the video is produced and published.
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