PERANCANGAN CORPORATE IDENTITY DAN RE-BRANDING LOGO STUDI KASUS DI W&A BABY SHOP DAN SPA BATANG
DOI:
https://doi.org/10.51903/informatika.v6i1.1451Keywords:
Corporate identity, Logo design, UMKM, Promotional strategy, Digital mediaAbstract
Corporate identity design plays a crucial role in building brand image and enhancing competitiveness, particularly for micro, small, and medium enterprises (UMKM). W&A Baby Shop and Spa, an umkm based in Batang that provides baby products and spa services, faces challenges in visual identity and promotional strategies. The existing logo lacks appeal, character, and does not effectively reflect the company’s vision, mission, and services. This study aims to redesign the logo and visual identity of W&A Baby Shop and Spa to be more communicative, attractive, and aligned with its brand image, as well as to develop promotional strategies through print and digital media. The research employs the Research and Development (R&D) method consisting of seven stages: problem identification, information gathering, product design, design validation, product revision, user testing, and final revision. The results produce a new logo design that is playful, friendly, and memorable, while supporting promotional activities through various social media platforms. This design is expected to strengthen the brand image of W&A Baby Shop and Spa and increase customer loyalty and engagement.
References
[1] D. A. Adnas, “Analisa dan Pengembangan Visual Branding dengan Pendekatan R&D: Studi Kasus Barbershop,” REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer, vol. 7, no. 1, pp. 352–366, 2023.
[2] Y. Ambarwati, Perancangan Merchandise Pariwisata Alam Umbul Ponggok Kabupaten Klaten, Universitas Negeri Semarang, 2020.
[3] W. R. I. Asa, “Perancangan Video Promosi Omah Sinau Tambakrejo Sebagai Upaya Meningkatkan Brand Awareness,” 2023.
[4] H. B. N. Ayyub, A. A. Kuncoro, F. Suhono, dan M. Mufadhol, “Pemanfaatan Desain Grafis Sebagai Media Promosi Untuk Menunjang Penjualan Buku Komik Ultimate Glad,” Jurnal Publikasi Ilmu Komputer dan Multimedia, vol. 1, no. 2, pp. 133–145, 2022.
[5] M. Fahrizal, “Peningkatan Profile SD Negeri 2 Jeglong Melalui Perancangan Corporate Identity,” 2024.
[6] B. Febrian, Perancangan Logo UD. Wahyu Jaya untuk Meningkatkan Brand Awareness, Universitas Dinamika, 2022.
[7] A. P. Hadi, Visual Effects dalam Film & Animasi, Penerbit Yayasan Prima Agus Teknik, vol. 7, no. 1, pp. 1–118, 2021.
[8] B. P. P. Giovanni, I. A. D. K. A., dan P. W. S. P., “Desain Komunikasi Visual Sebagai Perancangan Visual Branding Pia Cinta Denpasar,” 2022.
[9] A. A. Laksono, Perancangan Logo dan Identitas Visual UD. Baqoroh Joyo, Universitas Dinamika, 2020.
[10] I. Rochmawati, “Unsur-Unsur Desain: Pengantar Desain Grafis,” pp. 1–13, 2020.
[11] M. A. Saputra dan M. Martadi, “Mengenalkan Kesenian Reyog Ponorogo Melalui Modernisasi Merchandise untuk Anak Usia 8–13 Tahun,” BARIK: Jurnal S1 Desain Komunikasi Visual, vol. 5, no. 2, pp. 16–30, 2023.
[12] I. Setiawan dan N. Syamsiyah, “Penggunaan Aplikasi CorelDraw X7 Sebagai Media Pembelajaran Teks Biografi Mata Pelajaran Bahasa Indonesia di SMA,” Prosiding SAMASTA, 2021.
[13] S. S. Suyedi dan Y. Idrus, “Hambatan-hambatan Belajar yang Mempengaruhi Hasil Belajar Mahasiswa dalam Pembelajaran Mata Kuliah Dasar Desain Jurusan IKK FPP UNP,” Gorga: Jurnal Seni Rupa, vol. 8, no. 1, p. 120, 2019.
[14] I. M. S. Wiliandika, C. A. Artawan, dan I. G. N. Wirawan, “Redesain Logo Volumina di Janji Design Lab,” Amarasi: Jurnal Desain Komunikasi Visual, vol. 5, no. 1, pp. 1–12, 2024.
[15] M. H. B. Zama dan N. W. Firmansyah, “Perancangan Merchandise Film Pendek Fiksi Drama ‘Kalut’ sebagai Media Promosi dan Upaya Penguatan Identitas Visual,” dalam International Conference on Art, Design, Education and Cultural Studies (ICADECS), vol. 1, no. 1, 2024.
.png)
