The Influence of Social Media Marketing and Celebrity Endorsements on Consumer Purchase Intention in Makassar City. MANAJEMEN, [S. l.], v. 6, n. 1, p. 430–437, 2026. DOI: 10.51903/qq4b1876. Disponível em: https://journal.politeknik-pratama.ac.id/index.php/IMK/article/view/1425. Acesso em: 11 nov. 2026.